

Navigating the Modern PR Landscape: Why Traditional Skills and AI Matter More Than Ever
Rylie Medford's points check many of the boxes for what I have been witnessing over the past few years. I appreciate her perspective and am grateful that she references some of my writing throughout this article. đĄ Read here: https://www.linkedin.com/pulse/navigating-modern-pr-landscape-why-traditional-skills-rylie-medford-vk89c
Christina Withey
Sep 8


Beyond a Seat at the Table: Women in PR Define the Next Chapter of Equality
đđ»This Womenâs Equality Day, Iâm honored to lend my voice to PRSAâs latest PRSay article, âBeyond a Seat at the Table: Women in PR Define the Next Chapter of Equality.â Alongside an incredible group of women across public relations and communications, From leadership and career advancement to pay equity, mentorship, sponsorship and creating opportunities for the women coming behind us, there is so much worth celebrating and so much we can continue building together. Thanks
Christina Withey
Aug 26


Bridging Efficiency and Humanity
As artificial intelligence reshapes recruiting from both sides of the table, the real question isnât whether AI will play a role in hiring, but rather how we can harness its efficiency without losing the human judgment that makes great hires possible. Read more in my article for PRSA Strategies & Tactics! https://www.prsa.org/article/bridging-efficiency-and-humanity-nov-dec25 #hiring #jobseeking #ai #hireandseek #prsatactics
Christina Withey
Jul 2


Charting Your PR Career Path
The most fulfilling careers are built with intention, not by following a template. In this Hire and Seek article, I talk about how to chart a PR career path that can be rewarding, even when it's not obviously linear. https://www.prsa.org/article/charting-your-pr-career-path-Aug25
Christina Withey
Apr 6


New Year, New Hiring Game
Every January, we make the same promises: less doomscrolling, more gym time, finally organizing that home office... By February, weâre back to our old ways, telling ourselves ânext year.â But in 2026, neither job seekers nor managers can afford this. The rules have changed, and if we want to find legitimate matches in public relations recruitment, we all need to get a lot more honest about what weâre really looking for in our workforce. Check out my latest Hire and Seek colum
Christina Stokes
Jan 15


4 Things Gen Z Wants in the Workplace
Having lived through economic roller coasters, technological whiplash and a pandemic that turned work norms upside down, Gen Z brings practical priorities to the table, and they arenât asking for anything revolutionary â just workplaces that make sense for modern humans. Check out my article, 4 Things Gen Z Wants in the Workplace , in PRSA Strategies & Tactics: https://www.prsa.org/article/4-things-gen-z-wants-in-the-workplace-ST-June25 . đâš #GenZ #HireAndSeek
Christina Stokes
Dec 23, 2025


How to Manage Boomerang Employees
Across the PR and communications profession, boomerangs â former employees who left the organization and later returned â are becoming more common. But what is the business case for hiring a boomerang? Read more in my Hire and Seek article for PRSA Strategies & Tactics https://www.prsa.org/article/how-to-manage-boomerang-employees-ST-April25 here! đâš #BoomerangEmployees #HireAndSeek
Christina Stokes
Dec 2, 2025


Taking the Lead with Ken Jacobs
Recently, I was a guest on Ken Jacobs' leadership podcast, Taking the Lead. Together, we discuss why mental health, authenticity, and DEI arenât just values, but vital business strategies. Watch/listen on YouTube: https://youtu.be/jCqEH8Kbb7E?si=hHLiP0XrvO0GSO-r . Thank you so much for a great conversation, Ken! You always get the wheels turning.
Christina Stokes
Oct 22, 2025


Workplace Self-Care
Sometimes, it is difficult to leave persistent feelings of anxiety and worry at home when you go to work. The heavy news cycle is...
Christina Stokes
Aug 25, 2025


Building a Multigenerational Team
My August Hire and Seek article for PRSA Strategies & Tactics digs into Building a Multigenerational Team. "Imagine being part of a...
Christina Stokes
Nov 5, 2024







































